Hi, I'm Florencia Cuevas
Hi, I'm Florencia Cuevas
Product UX Designer · Complex Technical Systems · B2B SaaS · Financial Infrastructure
Product UX Designer · Complex Technical Systems · B2B SaaS · Financial Infrastructure
Real projects rarely go the way the brief says they will. I’ve learned to read what’s actually happening and make the trade-offs that matter, because that’s where the real value shows up for the people counting on the result.
Real projects rarely go the way the brief says they will. I’ve learned to read what’s actually happening and make the trade-offs that matter, because that’s where the real value shows up for the people counting on the result.
B2B SaaS
Redesigning Operations & Logs for a B2B Integration Platform
Technical users needed to detect and debug integration failures fast. I split the experience into two connected flows — scan for speed, debug for depth — using progressive disclosure across both.
Timeline
2 months
Testing
5 users
B2B SaaS
Redesigning Operations & Logs for a B2B Integration Platform
Technical users needed to detect and debug integration failures fast. I split the experience into two connected flows — scan for speed, debug for depth — using progressive disclosure across both.
Timeline
2 months
Testing
5 users
Fintech · Web3
Designing a High-Stakes DeFi Bridge Experience
Users made irreversible, high-value decisions with zero visibility once execution started. I designed for trust at every stage — before, during, and after — as the sole designer on a 12+ person product team.
Timeline
2 months
Team
Solo
Fintech · Web3
Designing a High-Stakes DeFi Bridge Experience
Users made irreversible, high-value decisions with zero visibility once execution started. I designed for trust at every stage — before, during, and after — as the sole designer on a 12+ person product team.
Timeline
2 months
Team
Solo
Fintech · Web3
Growing Into UX Leadership at a DeFi Wallet
I joined as the second designer during a company pivot, became the sole UX designer, and grew into UX Lead over two years — designing for financial inclusion, backed by the UNICEF Venture Fund.
Growth
Jr → Lead
Backing
UNICEF
Fintech · Web3
Growing Into UX Leadership at a DeFi Wallet
I joined as the second designer during a company pivot, became the sole UX designer, and grew into UX Lead over two years — designing for financial inclusion, backed by the UNICEF Venture Fund.
Growth
Jr → Lead
Backing
UNICEF
Web3
Building a Design System Inside a Live NFT Marketplace
The roadmap couldn't stop, so the fix couldn't either. I kept shipping while building the case for a design system in parallel — delivered as a code library, not just design files.
Launch time
~50%
Team productivity
~25%
Web3
Building a Design System Inside a Live NFT Marketplace
The roadmap couldn't stop, so the fix couldn't either. I kept shipping while building the case for a design system in parallel — delivered as a code library, not just design files.
Launch time
~50%
Team productivity
~25%
I've spent
4+ years
4+ years
4+ years
4+ years
4+ years
designing
End-to-End
End-to-End
End-to-End
End-to-End
End-to-End
with a track record of growing into
Design Leadership
Design Leadership
Design Leadership
Design Leadership
Design Leadership
My background extends to
Design Systems
Design Systems
Design Systems
Design Systems
Design Systems
and
AI-Assisted Design
AI-Assisted Design
AI-Assisted Design
AI-Assisted Design
AI-Assisted Design
,
letting me build usable and technically grounded interfaces.
Currently open to
Remote, Async-First Roles
Remote, Async-First Roles
Remote, Async-First Roles
Remote, Async-First Roles
Remote, Async-First Roles
worldwide, based in
Kuala Lumpur, APAC
Kuala Lumpur, APAC
Kuala Lumpur, APAC
Kuala Lumpur, APAC
Kuala Lumpur, APAC
,
with the flexibility to adapt for the right opportunity.
I've spent
4+ years
4+ years
4+ years
4+ years
4+ years
designing
End-to-End
End-to-End
End-to-End
End-to-End
End-to-End
with a track record of growing into
Design Leadership
Design Leadership
Design Leadership
Design Leadership
Design Leadership
My background extends to
Design Systems
Design Systems
Design Systems
Design Systems
Design Systems
and
AI-Assisted Design
AI-Assisted Design
AI-Assisted Design
AI-Assisted Design
AI-Assisted Design
,
letting me build usable and technically grounded interfaces.
Currently open to
Remote, Async-First Roles
Remote, Async-First Roles
Remote, Async-First Roles
Remote, Async-First Roles
Remote, Async-First Roles
worldwide, based in
Kuala Lumpur, APAC
Kuala Lumpur, APAC
Kuala Lumpur, APAC
Kuala Lumpur, APAC
Kuala Lumpur, APAC
,
with the flexibility to adapt for the right opportunity.
I've spent
4+ years
4+ years
4+ years
4+ years
4+ years
designing
End-to-End
End-to-End
End-to-End
End-to-End
End-to-End
with a track record of growing into
Design Leadership
Design Leadership
Design Leadership
Design Leadership
Design Leadership
My background extends to
Design Systems
Design Systems
Design Systems
Design Systems
Design Systems
and
AI-Assisted Design
AI-Assisted Design
AI-Assisted Design
AI-Assisted Design
AI-Assisted Design
,
letting me build usable and technically grounded interfaces.
Currently open to
Remote, Async-First Roles
Remote, Async-First Roles
Remote, Async-First Roles
Remote, Async-First Roles
Remote, Async-First Roles
worldwide, based in
Kuala Lumpur, APAC
Kuala Lumpur, APAC
Kuala Lumpur, APAC
Kuala Lumpur, APAC
Kuala Lumpur, APAC
,
with the flexibility to adapt for the right opportunity.
Skills
Skills
UX Design
UX Design
UI Design
UI Design
Product Design
Product Design
Consulting
Consulting
Design Systems
Design Systems
Information Architecture
Information Architecture
Interaction Design
Interaction Design
Usability Testing
Usability Testing
Heuristic Analysis
Heuristic Analysis
User Research
User Research
Stakeholder Management
Stakeholder Management
Cross-functional Collaboration
Cross-functional Collaboration
Design Leadership
Design Leadership
Wireframing
Wireframing
Prototyping
Prototyping
Accessibility (WCAG)
Accessibility (WCAG)
Accessibility (WCAG)
AI-Assisted Design
AI-Assisted Design
AI-Assisted Design
Experience
Experience
UX/UI Designer
UX/UI Designer
Open Dev Pro
Open Dev Pro
2024 - 2026
2024 - 2026
UX/Product Designer
UX/Product Designer
Sherpa
Sherpa
2023 - 2024
2023 - 2024
UX/UI Designer
UX/UI Designer
ThorFi
ThorFi
2023
2023
Junior UX/UI Designer → UX Lead
Junior UX/UI Designer → UX Lead
Xcapit
Xcapit
2021 - 2023
2021 - 2023
Frequently Asked Questions
Frequently Asked Questions
Are you open to remote work?
How do you measure success?
What's your design process?
Do you use AI in your process? How?
What tools do you use?
Kuala Lumpur, APAC
Kuala Lumpur, APAC
Kuala Lumpur, APAC
